Advertising research tells us a lot about what works online. Ads are the last thing viewers want to see, yet research proves engaging ads get more eyes upon them for longer periods of time.
Your website is undoubtedly much less subject to avoidance than advertising. If engagement works so well for advertising, imaging what it can do for your website. This is where Engagement Experience Optimization comes into play. Some call it Customer Experience Optimization, others call it User Engagement